Practical AI & Automation
Designs practical AI and automation systems that improve workflow speed, consistency, and visibility.
Twe Hopkins
AI / automation executive with deep operating-system, SaaS, CRM, and workflow transformation experience
AI & Automation Executive | Operational Systems, Workflow Design, and Technology Leadership
Operator-minded technology leader who turns messy business processes into scalable systems, practical automation, and measurable operational gains.
Technology and automation leader with 20+ years of experience translating business friction into practical systems, automation, and operating leverage.
Capabilities
Where Twe is strongest
Build practical systems that reduce friction, improve speed and visibility, and help teams operate with more confidence and less manual work.
Workflow & Process Transformation
Turns ambiguous, manual business processes into structured systems with measurable operational impact.
CRM & Communications Automation
Builds CRM, messaging, and customer communication workflows that reduce friction and improve follow-through.
Operational Systems Design
Builds operating platforms that connect people, tools, data, and decision points into repeatable execution.
Executive / Technical Translation
Explains technical tradeoffs in business language and helps teams align around practical decisions.
Vendor & Platform Governance
Leads vendor selection, platform governance, and cost / reliability / scale tradeoffs across SaaS and cloud tools.
Technical Services & Enablement
Improves onboarding, deployment, support, and self-service experiences by reducing recurring friction.
Data Pipelines, Reporting & ROI Visibility
Builds dashboards, reporting workflows, and decision-support tools that make operations more visible and manageable.
Experience
Selected roles and operating context
Twe is strongest in roles where a company needs a senior operator who can assess workflow bottlenecks, design practical systems, lead vendors and platforms, build prototypes, guide implementation, and help teams adopt new ways of working. He blends executive communication with hands-on technical judgment across AI, automation, SaaS, CRM, communications tooling, and operating process design.
Head of Technology
BH Processing LLC
Premier Service Group
RemoteExpanded scope into HR and legal leadership in a lean environment
Built and led the technology, systems, and automation function for a remote consumer-finance operation serving 175+ SMB clients and 20+ staff, supporting more than $200M in loan contract volume.
Lean remote SMB / fintech-adjacent operating environment
- Reduced loan processing time from 25 minutes to 7 minutes by designing and implementing an end-to-end automation pipeline across intake, decisioning, communications, CRM updates, and reporting.
- Built HubSpot workflows, email/SMS automation, AI voice receptionist workflows, calculators, dashboards, and data transformation pipelines to improve throughput and consistency.
- Owned platform and vendor decisions across cloud, CRM, telephony, automation, reporting, and distributed operations.
Vice President, Technology & Deployment
OpenKey
Plano, TX
Led deployment, support, and technology modernization for a hospitality SaaS company delivering mobile key access solutions; doubled year-over-year client implementations and achieved 99% reliability.
Hospitality SaaS / post-sales delivery / support transformation
- Re-architected core system software validated by independent audit, resolving reliability issues that affected customer confidence.
- Created repeatable deployment playbooks, training assets, and digital checklists that doubled year-over-year implementations.
- Implemented a more scalable support and service model, contributing to 99% reliability for the guest mobile-key experience.
Vice President, Technology
Which Wich Superior Sandwiches / Paciugo Gelato
Dallas, TX
Directed technology strategy and enterprise architecture across 400+ retail locations, aligning corporate goals, franchise operations, and vendor ecosystems through a 12-project roadmap.
Distributed retail / franchise operations
- Directed technology strategy and enterprise architecture across 400+ locations with a 12-project roadmap.
- Led enterprise POS modernization and coordinated acquisition IT integration for 35 stores.
- Convened a Technology Summit with 30+ vendors and executives to resolve ecosystem gaps and align platform direction.
Director, Information Technology
Mexican Restaurants, Inc.
Houston, TX
Led IT architecture, vendor management, infrastructure modernization, and operational systems for 70+ restaurant locations.
Multi-location restaurant operations
- Managed vendor contracts ranging from $2K to $300K while improving accountability and cost discipline.
- Implemented disaster recovery planning, reporting tools, inventory/costing systems, and a custom budgeting application.
Director / Project Manager / Software Development Manager
Additional Experience
Craftworks Restaurant & Breweries; Ruth’s Hospitality Group; Electronic Arts
Additional experience includes restaurant systems leadership, hospitality IT project management, and software development / production leadership.
Condensed historical experience block
- Craftworks Restaurant & Breweries — Director, Technical Services & Restaurant Systems (2011–2013).
- Ruth’s Hospitality Group — Project Manager, IT (2008–2011).
- Electronic Arts — Associate Producer & Manager, Software Development (2004–2007).
Contact + fit
Best conversations to have with Twe
Practical AI strategy, workflow automation, CRM and communications automation, platform governance, cross-functional translation, and turning ambiguous operational problems into usable systems.
Strongest fit
Strong fit for AI, automation, systems, operations-platform, and cross-functional technology leadership roles where practical execution matters more than buzzwords.
Adjacent: Can also fit adjacent transformation, post-sales, enablement, or operational technology roles when the mandate is to improve systems, process, and customer or team workflow quality.
Not ideal: Likely not the right fit for roles that require highly specialized domain tenure, narrow pure-play IC engineering depth, or overstated ownership of disciplines outside his actual track record.
Start the conversation
Use the fit flow for role-specific questions, or reach out directly if you already know the conversation you want to have.